How can we help sell AI-ready workstations in an environment where marketing is changing from a push to a pull discipline?


We created a fully immersive customer experience by combining reinforcement learning – an area of machine learning that helps maximise performance – with virtual reality. This allows users to race against an AI algorithm, which we trained to navigate its way around a real-life racetrack, and see if they can perform better.

Technology Vendor

Race Against the Machine

AI event experience

The event experience helped our client:   


•    Engage users by immersing them in a new and exciting environment     

•    Focus on creating a memorable customer experience rather than hard selling    •    Promote healthy competition thanks to an embedded leaderboard     

•    Generate leads by asking users to provide contact details

Over 1,200 users

From more than 400 companies

In just 6 months!