How can we help sell AI-ready workstations in an environment where marketing is changing from a push to a pull discipline?
We created a fully immersive customer experience by combining reinforcement learning – an area of machine learning that helps maximise performance – with virtual reality. This allows users to race against an AI algorithm, which we trained to navigate its way around a real-life racetrack, and see if they can perform better.
Technology Vendor
Race Against the Machine
AI event experience
The event experience helped our client:
• Engage users by immersing them in a new and exciting environment
• Focus on creating a memorable customer experience rather than hard selling • Promote healthy competition thanks to an embedded leaderboard
• Generate leads by asking users to provide contact details
Over 1,200 users
From more than 400 companies
In just 6 months!
