ORACLE
Conversational Marketing
AI-powered chatbot
For Oracle OpenWorld, we were asked to deliver a next-generation experience that would show attendees that traditional marketing is transforming.
We built the world’s first immersive chatbot on Oracle’s Intelligent Bot natural-language framework and cloud services. Users could interact with it using speech or text – asking questions about how Oracle’s solutions could improve enterprise resource planning (ERP).
The chatbot helped Oracle:
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Provide relevant information about Oracle’s products at the point of need
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Stand out as a forward-thinking, innovative organisation
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Showcase the development of Oracle Digital Assistant
90%
satisfaction rating from around 245 delegates
92.5%
of users said they would recommend the experience to a colleague
