ORACLE

Conversational Marketing

AI-powered chatbot

For Oracle OpenWorld, we were asked to deliver a next-generation experience that would show attendees that traditional marketing is transforming.

We built the world’s first immersive chatbot on Oracle’s Intelligent Bot natural-language framework and cloud services. Users could interact with it using speech or text – asking questions about how Oracle’s solutions could improve enterprise resource planning (ERP).

The chatbot helped Oracle:

 

  • Provide relevant information about Oracle’s products at the point of need

  • Stand out as a forward-thinking, innovative organisation

  • Showcase the development of Oracle Digital Assistant

90%

satisfaction rating from around 245 delegates

92.5%

of users said they would recommend the experience to a colleague

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