PowerEdge MX

VR experience

After the launch of its new PowerEdge™ MX server, Dell EMC wanted an exciting, fun way for partners, resellers and prospects to learn about and remember three key USPs: quick-sync chassis-mounted touchscreen, REST API capabilities and instant connectivity.

We created a three-minute virtual-reality (VR) game, split across three levels, which challenged users to connect, set up and activate a Dell EMC™ PowerEdge MX server in a simulated futuristic environment. Whoever completed each level in the fastest time gained the highest score.

This next-generation game helps:


  • Improve knowledge retention thanks to more interactive learning techniques

  • Encourage peer-to-peer competition to see who can get the highest score

  • Drive engagement at events