Race Against the Machine

AI event experience

How do you showcase an AI-ready workstation’s ability to process machine learning?


We created a racing game; a fully immersive customer experience that combined reinforcement learning (an area of machine learning that helps maximise performance) with virtual reality to showcase the power of our client’s AI workstations compared to their competitors’. An AI algorithm, which we trained on the workstation, was pitted against human competitors to see who could perform better around an iconic real-life racetrack.

The event experience helped our client:   


  • Engage users by immersing them in a new and exciting environment

  • Focus on creating a memorable customer experience rather than hard selling

  • Promote healthy competition thanks to an embedded leaderboard


Over 1,200 users

From more than 400 companies

In just 6 months!

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