Event Assistant

Humanoid event robot

With over 3,000 attendees, AT&T’s annual summit event was a chance to show an audience of clients, prospects and other professional peers that the business is at the forefront of innovation.

We programmed and delivered one of our SoftBank Pepper humanoid robots. It took to the main stage to introduce the summit and welcome everyone to the event before fielding questions from attendees and even talking to Tony Blair (a former UK prime minister).

With Pepper, AT&T was able to:


  • Engage attendees from the start and deliver an exciting opening scene

  • Answer guests’ questions on future AT&T innovations such as 5G and edge-to-edge technology

  • Bring an element of humour to the event